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"A lot of hip-hoppers are saying things that Obama can't exactly endorse. So we wanted to make sure the video reached beyond Black America and could be something everyone could appreciate."

That's Trevor Parham, quoted in "New Obama music video puts Oakland in the spotlight," last week's Kamika Dunlap story for the Oakland Tribune.

Aside: I had the good fortune to meet Trevor, who just came back to Oakland from visiting the Democratic National Convention in Denver, two years ago at BlogHer in San Jose.

"We've had a few bloggers support us in the past week or so and it has really done a lot to increase our YouTube views," he said in an e-mail to me. "We're hoping that this song becomes an anthem for all Barack supporters over the next 65 days."

[...] In Chicago, Obama worked for the Developing Communities Project, a church-based group following the grass-roots organizing principles laid out by Saul Alinsky. Alinksy, a Chicago native, famously organized the impoverished Back of the Yards neighborhood in the 1930s and trained several generations of organizers, including César Chávez, before publishing "Rules for Radicals: A Pragmatic Primer for Realistic Radicals" in 1971. (He died the following year.) [...]